About Us

A strong passion for sports and an unhealthy obsession with acronyms soon became reality. South East Asian Sports OrganisatioN, Events & Development Professionals morphed into Seasoned Pro Pte Ltd in 2009.

Seasoned Pro is a sports marketing and events company, started with a vision to increase sports participation, interaction and activation in Singapore. As our slogan states, we're all about pioneering and revolutionising the sports scene here.

One of our aims is to develop and promote cricket in Singapore. We have worked closely with the Singapore Cricket Association in this regard and we conceptualised a domestic, fortnightly cricket TV program (the SCA Cricket Show) featuring local league highlights, cricket news, coaching tips and interactive elements. It was unique amongst the National Sports Associations.

Indoor Cricket is another tool for increasing participation in the sport and it provides an opportunity for cricketers who may otherwise not get a chance to play the game they love. Its unique features are well-suited to Singapore. To that end, we started the country's first and only Indoor Cricket League in October 2009. We now have weekday and weekend leagues running year-round in convenient locations. This has culminated in Singapore being admitted into the World Indoor Cricket Federation which means national teams will be sent to the World Cup and Junior/Masters World Series, playing against stalwarts like Australia, New Zealand and South Africa.

In February 2013, we initiated the Seasoned Pro30 Cricket League, a new 30-over outdoor competition with the aim of giving teams more cricket to supplement their current fixtures and an organised, efficient structure for social teams.

To complement this, in May 2013, we launched the Seasoned Pro20 Cricket League, a Twenty20 Night cricket tournament played at the Cage Sports Park, Singapore's only cricket ground with fixed floodlights. This venue is also unique as it features an astro wicket surrounded by an artificial grass outfield - the first of its kind in South-East Asia and it means an end to washouts, the bane of cricket in this part of the world.

But cricket is not the only focus of Seasoned Pro. We organise and conceptualise football events such as the Beerfest Football tournament, the Indoor Stadium Futsal Challenge & Football Fans Cup, and the Vincent Kompany Asia Tour. The Manchester City captain is one of many sports stars that we have worked with. These include coaching clinics with international and IPL coaches Tom Moody and Dav Whatmore, charity events with spin superstar Muthiah Muralitharan, bowling sessions with Shane Bond and Shoaib Akhtar to name a few of the events that we have organised and/or conceptualised.

Seasoned Pro is proud to work and be associated with prestigious companies and institutions such as:

Barclays Capital Deutsche Bank ANZ Bank
Standard Chartered Bank HSBC Citibank
Nomura Credit Suisse OCBC
Dell HP Oracle
Bloomberg SIA Tata
Singtel Starhub Unilever
Carlsberg Fraser & Neave DFS
Maersk Kaybee Autonomy
Singapore Cricket Association Singapore Indoor Cricket Cricket Australia
Singapore Cricket Club Singapore Recreation Club Singapore Indian Association
Singapore Indoor Stadium Singapore Sports Council NTUC


Seasoned Pro also manages tours for all sports. We bring teams into Singapore for tournaments, friendlies or just training/coaching. These can range from cricket and football to hockey and rugby.

A Seasoned Pro is someone who can count on their experience, uses all the skills at hand to deliver consistently and above all, is professional. We aim to embody all of these facets. And of course, we'll keep pushing those boundaries!

Shehzad Haque - Founder & Managing Director


Shehzad Haque has been involved in the sports media world since 2001. He was a producer/presenter on SportsCenter with ESPN STAR Sports before becoming the director/producer of Samsung Sports World on AXN. He was then appointed Executive Producer of Asia's first and only sports-talk radio station on the WorldSpace Satellite Network before deciding to strike out on his own and starting Seasoned Pro in July 2009.

Aside from Seasoned Pro, Shehzad has been on the Asian sports commentary circuit since 2007 having worked on the Youth Olympics, the Asian Youth Games, UEFA Cup, UEFA U-21 Championships, Malaysian Open ATP, Korean Open (Golf), Asian 5 Nations Rugby, the Singapore Masters (Squash), the Azlan Shah Cup (Hockey) and World Series Hockey.

Shehzad's main strength though is Asian football and is one of Singapore's leading sports broadcasters. He was the main commentator for the 2009 S League Cup. This was followed by more regular stints for the 2010 S League. The following year, Shehzad became the lead commentator for the 2011 S League season. When Singapore re-joined Malaysian football in 2012, Shehzad was chosen as the presenter for all Lions XII home games. In 2013, Shehzad was selected as the lead presenter for all live S League matches.

Shehzad also commentates on other Asian football leagues and tournaments such as the FIFA World Cup & Olympic qualifiers, AFC Champions League, AFC Cup, AFF Cup, J League, K League and the Chinese Super League. He is currently a presenter/pundit on various football & cricket TV shows, the narrator on the Football Asia show and has also hosted major events such as the International Cricket Council (ICC) Gala Dinner in June 2010.

Shehzad represented Singapore in outdoor cricket from 1994-2001 and came out of retirement in 2013 to play in the Masters Indoor Cricket World Cup as his Singapore over-35s team went on a historic run to the bronze play-off beating England and Sri Lanka (twice each) along the way - the biggest ever upsets in international Indoor Cricket. Shehzad proudly captained his country in 2 matches at the tournament and emerged as top wicket-taker amongst the 3 Singapore teams that participated.

Singapore-born, Shehzad spent his formative years studying in England, gaining a BA (Hons) in Politics and International Relations from the University of Kent at Canterbury and a MSc in Media and Communications from the London School of Economics (LSE).